Generally speaking, we take our work — bringing you incredible shirts, sustainably made, at a fair price — very seriously. But we’re regular guys that like to have fun too. Sometimes said “fun” is simply breaking the monotony of the day. And on our way back from lunch one day, we did just that. We couldn’t resist, really: we spotted our landlord’s car on our block in Georgetown, and had to plank it. For the uninitiated (and we know that planking is so spring 2011), just google “planking”, and you’ll catch on.

Anyway, here’s what we did (that’s Philip on the hood, and me on the roof):

We posted to our Facebook page, and in came the comments…

Customer feedback, if you will.

Given we take feedback to heart, be it about our product, brand or anything at all, we worked on our form, and found the perfect opportunity to redeem ourselves. Behold… planking on a bunch of tie orders, with all the care to not crush any before they reach their owners. Enjoy!