We have a love-hate relationship with starch.

For the record, we don’t like medium to heavy starch at all. I’m primarily referring to the little bit of spray-crack that you might reach for when you’re in a hurry and you just want that wrinkle to go away.

Here’s the rub:  starch has two big problems, one in the short-term, the other more long-term.  When you use starch, know that when a wrinkle occurs, it shows deeper. The crease is more precise, and light has a lovely way of bouncing off it to show the crease to the world.  In the long-term, starch can damage finer fabrics, including the 100s, 120s and 140 thread counts we use in our shirts.

So please reach for that starch sparingly, and know that you’ll get much more life out of your finer garments.