Earlier this year the New York Public Library shared 180,000 prints, maps, manuscripts, and much more in a digital public domain collection for the very first time. In it, we unearthed menswear ads from over one hundred years ago. In this series, we explore them. Discover part two below, and find part one here in case you missed it.
Arrow collars & shirts, Saturday evening post 1917.
These men’s styles were created specifically for summer nearly one hundred years ago, and still remain popular today. This ad further cements the company’s color palette, by carrying on the muted reds, blacks, and grays – colors that indicate passion, strength, importance, power and elegance – introduced in the first ad. And, a trio of friends and companions, and sports props continue to be used to fill out each lifestyle scene, evoking a sense of well-lived lives.
In this ad, Arrow Collars introduced a collar that’s “high enough in the back for good appearance, and low enough in the front for comfort,” similar to our club collar. Meanwhile Cluett promises a ready-made shirt that “you can wear without a coat, and yet know and feel that you do not appear at a disadvantage.” We’d like to think we’ve taken that one step further with our Wesley, which you can wear not only without a coat, but also without a tie, and yet know that you do not appear at a disadvantage.
Our washed Chalky contrast cutaway club will accomplish much of the same, enabling you to impress the lady and the Lassie by your side. You might also notice our Foxhall white club collar makes a repeat appearance this week. While golf clubs aren’t required to sport our timeless shirt, it does stand as a good excuse to get together with friends you haven’t caught up with in a while.
These gents are also sporting handsome, skinny square-end ties, reminiscent of ours, such as the black District 3. Our new ties are a remake of the vintage ones we used to collect. We’ve added our own modern twist to those vintage styles by showcasing brighter colors and patterns.
What do you find surprising about this ad?