In the illustrious history of #winning, few things go further to cement your legacy than having random things named after you.

Take Napoleon, for example. Perhaps the world’s biggest winner of all time, he had a dessert named after him, which is appropriate for the guy who famously said, “An army marches on its stomach.” And Napoleon did do quite a bit of marching.

In fact, the only guy who ever beat Napoleon–besides the Russians who cheated and used nature–was a bloke name Arthur Wellesley, aka the Duke of Wellington. He got tired of his socks getting wet all the time so he had some rubber boots made and called them Wellies.

But there are other people with things named after them too. Vince Lombardi did so much #winning that the NFL named a trophy after him that only goes to winners. Or there’s Gen. Ambrose Burnside who had probably the greatest facial hair of all time so they named sideburns after him.

So you can probably tell that we’ve been thinking a lot about this.

We do this every so often, when re release a new collection of shirts. In about a week, we’ll receive one of three new drops planned for the Fall/Winter 2011-12.

But new shirts means new names, and coming up with new names is not always a fruitful process. But it usually is a fun one. It gives us the opportunity to share the inspiration behind each shirt–the backstory, the person that wears it, and the experience(s) he might live. Along the way, we’ve found inspiration in many forms, from guys like Beau Brummel and Gordon Gekko.

Stay tuned for the release of new shirts! And let us know what you think here, on facebook or twitter.