Off the rack shirts (aka ready-made, mass brands), are truly made for the masses. Some brands have jumped on the trend of ‘slim/tailored/athletic fit’ – these shirts are still designed to fit as many people as possible. As a result, they rarely fit many men very well.

Mass brands are also cursed with the legacy of traditional retail: they’re over-priced, in questionable availability, and at times, require the horrendously inefficient trip to the mall. Lucky for you, we’re doing something about it!